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Beauty Industry, Mergers and Acquisitions

Coty Ends Partnership with Kim K’s SKKN Makeup

Coty is selling its minority stake in the makeup brand to Kim Kardashian's underwear label, SKIMS.

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By: Rachel Klemovitch

Assistant Editor

Coty has announced the end of its partnership with Kim Kardashian and the SKKN by Kim (SKKN) brand, with the closing of the sale of its 20% stake in the brand to SKIMS. 
 
Following the transaction, SKIMS will be uniting the beauty and lifestyle ventures under one brand.
 
Coty first announced its 20% investment in Kim Kardashian’s beauty business in 2020 and completed the transaction in 2021.
 
Anna von Bayern, CEO of Kylie Cosmetics and leader of Kim Kardashian’s beauty business at Coty, said,
 
“Since Coty’s establishment over 120 years ago, we have remained at the forefront of consumer innovation. We are the go-to partner for global brands, fashion houses, and celebrities looking to create leading beauty products. I would like to thank Kim for the partnership and look forward to continuing our work on our hugely successful Kylie Cosmetics brand…”
 
Coty regularly evaluates the potential of each part of its diverse and innovative portfolio. 
 
The company’s R&D, global manufacturing, and distribution footprint allow Coty and its partners to capture consumer demand across price points, channels, categories, and markets.

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